How to create an original and niche brand 💎

Is it still possible to create a brand that truly stands out? A brand that catches the eye, sparks imagination, and doesn't feel like a bland copy of what already works? Spoiler alert: yes. But you have to think outside the box, inject some fun, instinct, and a bit of audacity. And that's exactly what we're going to dissect here.

Welcome behind the scenes of the creation of a killer niche brand, like Ayoun . Grab a visor, a bucket hat, a cap that wards off the evil eye, and let's go!

1. Find an idea that meets a real need (even an invisible one)

No, there's no such thing as a "too bizarre" idea if it addresses a genuine need. Who would have thought that a golf cap with a drawstring could become an object of protection against negative energy? And yet, here it is. Creating a niche brand is about sensing the energy that's invisible but felt by everyone.

At Ayoun, we don't just sell a white "5 in your eyes" cap , we sell energy, confidence, a way of walking down the street without jealous people getting to you.

Pro tip : identify your target audience's taboos, beliefs, and hang-ups. Then, turn them into stylistic strengths.

2. Your story > your logo

Ayoun is an albino astronaut monkey who lands on Earth to spread good vibes. Admit it, that's more memorable than "we have quality products."

3. Dare to think outside the box

Creating a niche brand is like giving the finger to bland trends. It's about repeating, without hesitation:

"No excuse for existing. Mafi, sorry."

Want a baseball cap that says it all for you? You'll find it at Ayoun. Want a super stylish visor to send a message without opening your mouth? Same here.

4. Be obsessed with detail (but with humor)

The energy of your brand comes through words, colors, shapes, but also through what you choose not to say. Ayoun's "Two Alphabets" bucket hat is embroidered in Arabic and French, because power doesn't have a single language.

5. Find YOUR playground (spoiler alert: it doesn't necessarily have to be Instagram)

Yes, you need to be visible. But not everywhere. Be where your audience thinks, dreams, or wanders. If your clients are at a spa in Dubai , talk to them about energy protection between hammam sessions.

And if your world fits with lifestyle, slip into articles like the one on the best gifts for entrepreneurs or caps and their impact .

6. Don't talk to everyone. Talk to THOSE who resonate with you.

The true power of a niche brand lies in creating a tribe. Those who don't need a thousand arguments. Those who understand that in Dubai, a white Askut cap can be more powerful than an amulet.

Those who see a black bucket hat or a white visor as a true symbol of trust.

7. Leave a mark (even a virtual one)

A blog is much more than an SEO tool. It's a space for expression where you can talk about the effect of the evil eye , how to choose the right cap , or even create personalized t-shirts (even if you don't sell them, it generates buzz).

8. Embody what you sell

Ayoun isn't a fashion boutique. It's a vibe. A vision. A way of approaching the world without being polluted by it. That's why on the site, every deep black baseball cap or sun visor is designed as an object of vibrational resonance.

And every blog post about career and well-being in Dubai feeds into this world.

9. De-dramatize (everyone's pretending)

Yes, even big brands struggle. Yes, we test, we mess up, we start again. But with a well-fitting black bucket hat and a golf cap with a drawstring , you look like you've got it under control. Even when you're doubting yourself. I even had to file a legal dispute with myself once with Meta because I accidentally deleted my professional Ayoun Facebook account—what a nightmare!

10. Spread the attitude, not just the product

Ayoun is a niche brand that doesn't take itself too seriously but truly believes in what it stands for. It's all about a positive attitude , not a commercial stance.

Do you want to create an original brand? Then be sincere, stylish, and a little rebellious.

Because ultimately, the best way to attract attention is not to try to please at all costs.

Okay, now it's your turn. And if you need a little energy boost, start by putting on an Ayoun cap . You'll see, the world will look at you differently. Or better yet: it won't dare so much anymore.